Brand & Creative Operations Lead

Miguel
Trinity.

Multi-Disciplinary Senior Creative
— Studio Workflow Specialist

↓ Download CV (PDF) See the work →
miguel3nity@gmail.com (61) 0400 825 044 Pyrmont, Sydney NSW, Australia LinkedIn ↗ Portfolio ↗ Portfolio (Canva) ↗
20+
Markets delivered across, in 22 languages
30%
Faster creative delivery through workflow gains
25%
Campaign ROI improvement
18yrs
Leading brand & creative teams globally
01

Summary

A senior creative leader overseeing brand development, creative direction, and multi-disciplinary studio operations across design, copy, digital, and video.

I specialise in translating strategy into clear, scalable creative output while maintaining a high standard of quality, consistency, and brand clarity across global markets.

With a strong foundation in hands-on design and creative production, I combine brand stewardship with operational excellence — building structure, improving processes, and guiding teams to deliver high-impact, on-brand work across all channels.

02

Core Expertise

🎨
Hands-On Design & Art Direction
Still at the desk when it counts — expert across Photoshop, Illustrator, and InDesign, with a strong foundation in layout, typography, and visual storytelling from concept through final execution.
🖋️
Brand & Creative Direction
Leading and evolving brand identity systems, ensuring consistent tone, visual language, and storytelling across B2C and B2B campaigns, product marketing, and digital experiences.
🧭
Multi-Disciplinary Studio Leadership
Guiding teams across design, copywriting, digital/web, and video/motion — creating cultures of clarity, accountability, creativity, and collaboration.
⚙️
Creative Operations & Workflow
Managing creative intake, prioritisation, capacity planning, and approvals through Jira, Figma, and structured review — removing bottlenecks, ensuring predictable delivery.
🎬
Video & Motion Production
Directing — and hands-on producing in After Effects and Premiere Pro — explainer videos, campaign motion assets, and social content, from brief to final cut.
📢
Cross-Functional Collaboration
Partnering with marketing, product, sales, and performance teams to align creative output with business strategy and audience insight.
03

Key Achievements

01

Built, led, and scaled multi-regional creative teams delivering cohesive brand experiences across 20+ markets and 22 languages.

02

Directed global rebrands, product launches, digital campaigns, and live experiences that significantly increased engagement and performance.

03

Implemented workflow and operational improvements that increased creative delivery speed by 30% and campaign ROI by 25%.

04

Elevated brand consistency and cross-channel creative quality through improved guidelines, templating, and review structures.

05

Directed complex multimedia projects across video, digital, print, and experiential formats with measurable impact on brand perception.

04

Experience

Freelance Creative Director / Art Director Independent
Jan 2026 — Present+
  • Partnering directly with brands and agencies on creative and art direction across broadcast, FMCG, and corporate projects.
  • Bringing end-to-end capability — concept, design, and delivery — to a flexible roster of clients.
  • Open to new projects and collaborations.
Freelance Snr Designer / Art Director Event-Central
2024 — 2025+
  • Designed and art-directed branded experiences for major conferences, roadshows, and live events.
  • Translated event concepts into compelling visual narratives across stage design, motion graphics, digital screens, and environmental branding.
  • Worked closely with producers to shape event identities that carried through every visual touchpoint.
  • Delivered both rapid-turnaround assets and large-scale creative systems with precision and consistency.
  • Supported live execution with on-site direction and last-minute creative problem-solving.
Senior Art Director Channel 9
2024 — 2025+
  • Led the creation of Total TV campaign assets, ensuring consistency across print, digital, and on-air visuals.
  • Designed and executed marketing collateral, social media graphics, and promotional materials for major network campaigns.
  • Oversaw photo and video shoots, ensuring high-quality execution from concept to post-production.
Creative Director Amway ESAN
2020 — 2023+
  • Directed creative teams across Europe, South Africa, and ANZ, developing localized designs for 24 markets in 22 languages.
  • Designed brand-aligned digital, print, and experiential assets, driving engagement and global brand consistency.
  • Led a visual identity refresh, modernizing digital and print materials while maintaining brand heritage.
Head of Creative Hungry Jack's
2017 — 2020+
  • Managed in-house creative production, delivering packaging, in-store promotions, and campaign visuals.
  • Led a rebranding initiative, increasing brand awareness by 50% and driving a 20% sales boost.
  • Created OOH, social media, and print assets that reinforced the brand's market presence.
Senior Graphic Designer / Art Director WPP · Ogilvy · 360° Marketing · Ocean Media
2006 — 2017+
  • Designed and executed advertising campaigns, brand identities, and editorial layouts for clients including Qantas, Telstra, American Express, and Hyundai.
  • Created multi-platform marketing assets, from billboards and digital ads to social content and promotional materials.
  • Developed visual storytelling concepts, ensuring consistency across digital, print, and experiential marketing.
05

Selected Work

Qantas Holidays online campaign
Qantas
Online Campaign — Holidays
Qantas outdoor bus shelter campaign, Golden Gate Bridged
Qantas
Outdoor Campaign
CommSec margin loan B2B print campaign and brochure
CommSec
B2B Campaign
Channel 9 Olympics coverage design
Channel 9
Broadcast — 9Now & Olympics
Amway Hamilton Island Platinum Seminar campaign
Amway
Hamilton Island Seminar
Amway Nutrilite and Nutriway wellness campaigns
Nutrilite / Nutriway
Wellness Campaigns
Artistry and g&h beauty brand design
Artistry / g&h
Beauty Brand Design
Artistry Studio skincare campaign video, Amway 0:23
Artistry Studio
Campaign Video (Highlights) — Amway
n by Nutrilite Relax Products video, Amway 0:28
n by Nutrilite
Relax Products (Highlights) — Amway
n by Nutrilite Relax Products video v2, Amway 0:25
n by Nutrilite
Relax Products V2 (Highlights) — Amway
Hungry Jack's product campaigns and brand guidelines
Hungry Jack's
Campaigns & Brand Guidelines
Hungry Jack's Bursties campaign
Hungry Jack's
Bursties Campaign
Deloitte dashboard, Surf Report app, AMR research digital design
Deloitte / AMR
Digital & UI Design
Telstra NYE 2012 and Ford launch event design
Telstra / Ford
Events & Launch Design
Deloitte and Tabcorp corporate publishing
Deloitte / Tabcorp
Corporate Publishing
White Living magazine and Ocean Blue yacht magazine
White / Ocean Blue
Magazine Publishing
06

Education & Skills

Education & Certifications
🎓 Fine Arts Degree — Design & Communication
École des Beaux Arts, Paris, France
🎓 Diploma of Arts
Escola Veiga Beirão, Lisboa, Portugal
🎓 Bachelor of Chinese Arts and Culture
Beijing Language and Culture University, China
🎓 Diploma of Photography & Video
Academy of Visual Arts, Macau
🖌 Design & Editing
PhotoshopIllustratorInDesignFigmaCanva
📄 Editorial & Print
E-booksBrochuresMagazinesReports & Textbooks
📱 Digital & Social
Landing PagesEDMsCampaign Assets
🎬 Motion Graphics
After EffectsPremiere Pro
📊 Project Tools
AsanaTrelloMonday.comJira
🤖 AI & Emerging Tech
Adobe FireflyChatGPTMidjourneyRunwayCanva Magic Studio
🏆

Recognized for brand identity, campaign innovation, and digital design excellence.

🎨

Featured in design and marketing publications for outstanding creative work.